Male Nail Care Demand Surges in Cities

Nail care is no longer a female-only domain, with the male nail market expanding rapidly. Data shows male customers account for over 15% of clients in first-tier cities like Shanghai and Chengdu, favoring neutral tones, minimalist lines, and matte finishes. Brands are launching male-exclusive packages priced between ¥200–500, balancing subtlety and self-expression. Social media content around “male nail tutorials” now garners over 10 million daily views on platforms like Douyin and Xiaohongshu, fueling further adoption. Industry analysts predict the male nail market will become a new growth engine, potentially exceeding ¥10 billion in value as gender beauty norms continue to evolve.