Water-Based Nail Polish Grabs 30% Market Share

Rising consumer health awareness is driving the nail industry toward sustainability, with water-based polishes and biodegradable nail tips gaining popularity. Recent reports show water-based polish market share has surged from 8% to 30%, with vegan nail lines from brands like OPI seeing 40% annual sales growth. R&D investment in biodegradable tips has also increased by 25% year-over-year. Leading brands are building end-to-end green systems, from sourcing eco-friendly raw materials to implementing “tool recycling” services. Some salons now feature eco-display zones showcasing product safety reports and carbon footprints. Industry experts predict green nail services will boost brand value, with eco-material manufacturers expected to achieve 40% gross margins, attracting significant capital interest.