AR Nail Try-On Penetration Tops 50%

Digital technology is transforming nail service models, with AR virtual try-ons and AI color recommendations now standard in mid-to-high-end salons. Data indicates AR try-on tools are used in over 50% of premium salons, generating 2,000 personalized options per minute to help customers find their ideal style. This has lifted conversion rates by 37% and reduced return rates by 15%. A metaverse nail experience center in Shenzhen achieved daily revenue exceeding ¥100,000 using AR technology, setting a digital benchmark. Additionally, SaaS supply chain platforms and online booking systems are helping small salons cut procurement costs by 30% and improve operational efficiency, driving the industry from “offline-only” to “omnichannel integration.”