IP Collaborations Boost Nail Industry Sales

IP collaborations have become a core competitive strategy for nail brands, with partnerships ranging from Disney to Chinese cultural IPs generating explosive demand. Ne Zha 2 themed nail accessories exceeded ¥800 million in sales, while a national fashion brand’s collaboration with intangible heritage paper-cutting sold 10,000 limited-edition sets in 3 days. Co-branded nails focus on scene-specific design—wedding IPs emphasize elegance, while esports IPs prioritize bold self-expression—with prices often exceeding ¥800. These partnerships leverage IP fan bases to acquire customers and enhance cultural value, transforming nail art from “decorative service” to “cultural expression” and a popular social media trend.e.