Lower-Tier Markets Drive Nail Industry Growth

Amid fierce competition in first-tier cities, lower-tier markets are driving nail industry growth. Data shows salon numbers in third-tier cities and below are growing at 14.6% annually, outpacing the 8.2% rate in major cities. County-level online orders have surged by 47.6% year-over-year, fueled by improved logistics and short-video content penetration. Cost-effective, minimalist styles dominate these markets. Leading chains are expanding with lightweight store models and standardized services, while local studios leverage private domain operations to achieve over 50% conversion rates. Industry forecasts predict lower-tier markets will contribute 60% of industry revenue growth over the next three years.